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View Full Version : Holy Cow!!! ... otherwise known as Conventions.



Nathan Caroland
01-21-2006, 08:35 AM
Alright, so I have been thinking for the last couple of months, that should things go well, that I would start taking Wyrd on to some of the conventions, do some mingling, pimp the product, and in general try and up the interest for Wyrd in general.

I need to get on the ball it seems as registration packets are already going out to some of the largest conventions in the United States, booths are being chosen, events planned, etc. Heck, I just realized this morning that I'm ten days too late already for the early bird prices for a convention that is six months away (grumble).

So the question is, how many of you go to conventions? Do you go for gaming, miniatures, to mingle or to you staunchly stay away from the places? What sort of purchases do you make while there - do you horde your money and do a huge blowout of 'I got to have this' or is it really something that you pick up one or two things, raise your eyebrow appreciatively at a few things and move along keeping your wallet safe from the convention mauling?

The prices aren't too bad for some of these conventions, others are outright amazing (am I funding a mission to mars all the sudden?). On top of all this I myself have to take into account of getting to the destination (odds are driving), getting a few days off from my bread and butter job (say for instance, if I go to Origins, I would have to take off atleast 3 days of work, if not 4), finding someone to man the booth with/for me (I would say the wife, but she might not be too keen on the idea, and then of course, there are my kids to think about), hotels (and if its not me and the wife, someone needs to be damn comfortable sharing a room!), feeding ourselves .. blah blah.

Then, lets say I do go to the convention - what all is needed would you say? Off hand I would say product (heh), a banner to place up high, banner at the table, product information, buisness cards, display pieces (which of course means I would need a display cabinet - any ideas there?). I'm going to assume I'll actually have chairs and a table provided for my booth expenses but you know what they say about assuming anything.

How about the product, would you, as a customer be just as happy looking over everything in a display cabinet and then saying 'gimme one of those, and those, and that' and then getting them in little baggies like we ship them out now, or would you expect something more upscale like blisters and clamshells with inserts and artwork? I can of course do all that, but frankly, that's extra costs, quite a bit. Do I keep everything behind the counter so to speak or do I put up a cabinet for folks can paw them and then bring them over to be purchased? This last one doesn't really suite me too well as, frankly, I was a damn good shoplifter when I was a kid (yes, I know, FF was a bastard thief and did more than his fair time in juvie and detention centers - sorry, I'm rehabilitated, honest) and can see product disapearing in droves, even when you have two other individuals there to help out - one securing the product, one pimping the product and one taking money.

Then it comes down to taking money. Right now we're Paypal only, but obviously that's not going to work out at a convention. Cash is the #1 source of course, but then do I go ahead and splurg and do Credit Cards too? Am I that much more likely to get sales (I'm thinking I am) if I have that ability? Checks - uhh .. probably not, as forgive me, there are some crooked bastards out there, but for you convention goer's, is this a norm or do most say Cash or CC?

Then it comes down to security. I've heard some horror stories where cash boxes have been stolen, whole product displays kidnapped, etc. The LAST thing I would want, much less could afford, would be some crazy bastard stealing making off with a thousand miniatures and me sitting there going 'huh'? Cash is easy enough to guard I think with a box, lock and chain and mainly my big ass sitting on it. Product though, conventions mainly handle security (heh - ok, I stopped laughing long enough to finish this now) or is it something you bundle up at the end of the day and truck it out with you, putting it in the hotel or a secured vehicle (which of course, a determined individual could get to anyhow, but really, I'm being just a tad paranoid as this isn't a New Orleans free for all).

Then we have events and sponsoring that is available. I was talking to Airhead the other day and he was discussing how he does Paint and Takes at all these conventions (the man goes to more of them than I could imagine!) and I sort of liked the idea of doing one of those and might end up doing something like that at DragonCon here in Atlanta later this year. Of course, we figured out that there would basically need to be about 200 free miniatures provided for this, paint sets, small prizes, advertising whatnots and of course the cost of doing the convention itself, which would put me in for a sizeable chunk as well.

So - I'm getting a bit of 'sticker shock' on some of this stuff, and I see my wallet crying for mercy at the moment, but at the same time, I can't help but think it would be a good thing to get the product out and known and hopefully it will help Wyrd grow and expand. Don't get me wrong, I don't expect Wyrd to become a Reaper or Privateer Press, but at the same time, I wouldn't mind it in the least and I know these folks got their start small as well and I figure if its worth doing, do it right. At the same time, I don't want to put out $2000USD just to break even or come home broke.

The floor is open for discussion, cause I'm certainly damn curious.

Oh, and does anyone have a few thousand they could float me?

:D

green stuff
01-21-2006, 10:20 AM
I've only been to two types of conventions that are completely different :

*) Games Day : I'm guessing you all have heard of these. My interests are entering the contest, seeing cool minis, getting hard to find stuff (if possible with the 25% discount and saving on the shipment), meeting up with friends, and avoiding the sweaty game tables.

*) Lugdunum (Lyon Open) : A lot smaller than the above mentionned counter part. The contest is open to all brands. There are just as many beautiful minis as at the GD, if not more. There are some official sales booths but also independent manufacturors also sell their minis like that in the middle of the crowd (most of the time, they've mentionned on a forum that they would be there and ask how many people would be interested by their minis).

Concerning security, at Lugdunum, the minis are easy to access to but there are always 2 to 3 people at the booth looking after their stuff. GDs are a whole different base : access to the minis is filtered and security is tight.

The display cabinet seems the best thing for you Nathan (I just checked the prices : ouch!).

LeadAsbestos
01-21-2006, 12:02 PM
I'd think you'd want to have a good 25-30 different sculpts up and ready to go before you'd want to do the convention thing. Stick to the internet sales, which should go up when you start to pimp the next painting contest, fill out the line with a variety of more great sculpts, get beautifully painted models for your cabinets, and then hit the conventions.

Mo' variety, mo' sales! I think that the line is very nice, but too small right now.

BTW, IKEA does nice glass cabinets and spotlights that run abt $80. Not too bad of a deal.

Nathan Caroland
01-21-2006, 01:45 PM
To be honest, we've got quite a bit of stuff in the pipeline right now, its just a matter of finishing things up, moving forward, and of course, funds which at the moment, I'm not making squat, but just cycling back into the line and hoping will eventually pay off some of the debt I've accrued starting the line.

At the moment I've got two miniatures to release inside of the next few days. One green 100% finished, another green 85-90% finished. Concept art being worked on quickly and at this moment moving forward with expanding the line and looking into other opportunities.

That being said, I might not even make it to conventions this year, or I might just go to a couple of conventions and donate some goodies for paint and takes and get info out about the line.

We'll see, but in the mean time, I want info.

:D

Patrick
01-23-2006, 01:45 AM
We've been doing all sorts of shows since 1999 when we published our comic book line and then later moved on to doing general fantasy art shows. V and I have done Mephit, ConiFur, Confurance, Rockon, multiple local sci-fi and comic cons, Wonderfest, Project A-kon, Wizard World, and several Dragon*Con and GenCon appearances.

LeadAsbestos has some really valid points regarding the line. The idea to do a show like this is all about exposure. Even if you don't sell as much as hoped, you can still write off the expense as marketing/promotions since that's essentially what it is. Since this is specifically about minis I will refer primarily to GenCon.

Previously, we had discussed the possibilty of moving out of setting up in the art show and combining an Exihibit Hall space with a few of the other artists. We would split the cost of the booth and each set up an area to do sketches/sell prints. This was primarily for visibility since all the BIG artists did well in the main hall. This became pretty moot last year when GenCon moved the art show into its own space inside the Exhibit Hall itself.

Anyway, it may be possible to team up with some other smaller, or start-up, mini companies to split the cost of the booth space. I would recommend focusing on strictly industry oriented shows like you mentioned, GenGon and Origins. Dragon*Con has a large gaming base but tends to be an "all-genre" show and business is dependent on what actor talent they have signing.

You may also want to consider just attending the shows as a visitor (if you haven't been yet) and see how some of the other companies are set up. You can get a lot of really great display ideas even from smaller game publishers.

PS - I'm almost finished with my current project and will be back on the pencil soon!

PPS - MK Studios will not have a space in the GenCon art show this year since we will be completely focusing on our miniatures business and will likely be splitting our time between Reaper, Privateer Press and all the mini events making ourselves nuisances! http://www.morgankeithstudios.com/smilies/rolleyes.gif

Patrick
01-25-2006, 02:48 AM
Did I kill the topic.....? http://www.morgankeithstudios.com/smilies/sad.gif

RedDawn
01-25-2006, 10:23 AM
Nathan,

If you decide to exibit at DragonCon let Scott and I know and we'll be glad to help out. On antoher note, go to flea markets, antique stores, junk shops, etc. and look for display cases there. I found a great tabletop one that holds our larger minis/dioramas for about $50. Also, you can always dicker about the prices and maybe get them to come down on theirs.

Good luck!

D

Nathan Caroland
01-25-2006, 11:36 AM
Yes Patrick you completely killed my buzz.

Heh, no, just I'm busy with releases, packaging and this contest on my end and consequently haven't had time to really do anything that looks remotely like socializing. I'll be back to the subject here in a day or so.

:D

@ Dawn

Thanks, I will.